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Social Media Advanced is an all-in-one social media package that covers major social media channels. The service includes unique content creation, brand monitoring, Facebook ads management, and other social media activities.
KEY FEATURES:
- All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media - branding guidelines, persona, engagement strategy, content strategy, and verticals.
- Customizable goals for Social Media - content, engagement, and posting tailored specifically for the goal selected.
GOALS:
- Traffic - generate traffic to your website
- Awareness - generate awareness for your brand or for specific parts of the brand
- Conversion - push specific products and lead fans to a landing page where they can convert
- Engagement - engage fans to interact with the page and develop brand loyalty/ambassadorship
- Customer Service - focus on providing customer service or taking in feedback from customers
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Social Media Audit
- Facebook Pixel Setup
- Social Media Playbook
- Buyer Persona
- Communications Objective
- Content Strategy and Content Vertical Themes
- Response Protocol/Escalation Process
- Message Flowchart for Comments Management
- Tailored Audience for the Page
- Account Creation and Optimization
- Profile Picture and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Monthly Content Planning
- Content Creation and Posting:
- 14 high-quality graphic posts every month
- 8 high-quality curated articles every month
- Monthly Social Media Paid Ad Campaign Management
- Ads Creation (2 per month, graphics with text)
- Campaign Budget Recommendation
- Ad Hoc Social Media Hours
- Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
- Follower Growth
- Community Management
- Monthly Social Media Report for Facebook
- Social Media Snapshot (Overview)
- Network Growth/Reach
- Engagement Report
- Content Report/Content Consumption
- Performance Analysis and Recommendations
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