GOALS:
- Traffic - generate traffic to your website
- Awareness - generate awareness for your brand or for specific parts of the brand
- Engagement - engage fans to interact with the page and develop brand loyalty/ambassadorship
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Buyer Persona - Communications Objective - Content Strategy and Content Vertical Themes - Tailored audience for the page
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Content Creation and Posting
- 10 high-quality graphic posts every month
- Monthly Social Media Paid Ad Campaign Management
- Ads Creation (2 per month, graphics with text) - Campaign Budget Recommendation
- Monthly Social Media Report for Facebook
- Social Media Snapshot (Overview) - Network Growth/Reach - Engagement Report - Content Report/Content Consumption - Performance Analysis and Recommendations